Rapunzel ON/OFF is a reflection on identity loss in the age of digital culture and social media. Like Rapunzel in her tower, isolated yet constantly observing the outside world, the reader experiences the tension between connection and disconnection, visibility and control.

The book is conceived as an analogue and digital hybrid. At the end of the first chapter, the reader is asked to unfold an interactive pop-up tower. By scanning the pattern on the tower with their phone, they unlock the central three chapters: Addiction, Identity, and Judgment, which are accessible through a web app. These chapters explore forms of interaction that are not possible on paper, integrating inputs such as camera and microphone, motion and orientation, time-based triggers, network conditions, touch- based gestures, multiple-choice decisions, and responsive feedback systems that adapt to the user’s actions.

Upon reaching the final chapter, the reader is faced with a choice: remain in the tower (the digital world) or leave and step outside. This decision is enacted by turning the internet connection off, leading to two different endings. If the reader decides to stay online, the final chapter continues on the digital platform. If they choose to disconnect, they receive a key that allows them to decode the version of final chapter on paper, whose pages are intentionally misordered and can only be read correctly through this intervention.